A winning strategy to defeat Toxic Masculinity in 1 Generation.
To defeat Toxic Masculinity in 1 Generation by calling upon our sports heroes to be the ULTIMATE REBELS and break the BRO CODE.
Check Your Boy !
Over
2 million
Lets take young men off the sideline and put them in the game to defeat Toxic Masculity
Young men an boys play a team sport in America. Over the last year we have seen many sports teams kneel during the national anthem in response to police brutality. Check Your Boy will help them to stand up to Toxic Masculinity.
The traditional norms of behavior among men in contemporary American and European society that are associated with detrimental social and psychological effects. Such "toxic" masculine norms include dominance, devaluation of women, extreme self-reliance, and the suppression of emotions.
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